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Reality TV stars Lauren Goodger and Marty McKenna are helping to promote a new clothing brand from Mansfield which launches later this month.

Aivilo clothing, pronounced ‘aye-vee-lo’, is Olivia spelt backwards – and means strength, will and purity, and is the brainchild of Mansfield man Arran Stirland, a 28-year-old support worker, as a tribute to his 6-year-old daughter Olivia.

Arran’s friend Charles Drury from Chesterfield and reality TV star and glamour model girlfriend Lauren Goodger did not hesitate to put their names behind the brand, modelling the clothing for the Aivilo’s upcoming website which launches later this month, and Geordie Shore star Marty McKenna also showcasing Aivilo on his instagram page.

Arran decided during the first lockdown that there was more to life than his 9-5 job and wanted to make a change, and have a legacy he could pass down to his daughter so, using his previous experience running the website for a streetwear brand, he decided to branch out into his own clothing range.

Charles Drury and Lauren Goodger modelling the new clothing line

Arran said: “Lockdown really put things into perspective for me – I realised I wanted more out of life, and wanted something I could pass down to Olivia.

"I’ve always been into fashion, and I wanted to create a range that worked on combining a good fit with style, as quite often you get one or the other.

“Our clothing is smart athletic wear, is really good quality and a mid-range price point so should hopefully do well.”

Reality TV stars Lauren Goodger and Marty McKenna helping to launch Mansfield's new clothing brand